At this barth, TAG Heuer will introduce a new product with a carbon composite hairspring. This carbon composite hairspring is the latest black technology from TAG Heuer and was officially unveiled in January this year. Compared with the old metal hairspring and the more “new” silicon hairspring, the carbon composite hairspring has a very low density and is, therefore, less affected by gravity and impact; the geometry of the hairspring facilitates concentric oscillations, thereby improving accuracy. Degree; combined with aluminum alloy balance wheel, the temperature resistance is also stronger.
At this year’s Pakistan Exhibition, TAG Heuer did not accidentally take this hairspring as the mainstay. Let’s take a look at which new product is responsible for this important task.
That’s right, it’s Autavia. A friend who is familiar with the history of TAG Heuer should have heard about this term. The name Autavia is derived from the acronym for the words “automobile” and “aviation”, which originally represented the instrument panel timer used in racing cars and aircraft between 1933 and 1957. In 1962, TAG Heuer, the head of TAG Heuer, decided to name his chronograph, which means that the watch can be used both as a racing watch and as a flight watch. It is said that this Autavia chronograph is indeed worn by professional racers, and is also the military watch of the Kenyan and Argentine Air Forces. It is in line with the theme of “the two flowers of the racing plane” – as for the true and false, I can not verify It is.
Australia’s history of evolution
This year, the name was taken from the Archives by Tagay Hoya and a new series, Autavia, was formed.
The new era of Autavia
The series includes a total of 7 watches. It has a diameter of 42mm and is equipped with a Caliber 5 movement. The biggest feature is the use of the carbon composite material spring mentioned at the beginning of the article. Now the hairspring has a formal name: Isograph. It is said that the word comes from the Greek word, meaning “equal”, which symbolizes the stability of this hairspring. Its specific innovations have been introduced at the beginning of the article. However, the slightest flaw is that the movement is only 38 hours.
Isograph carbon composite hairspring
In terms of appearance, the new products of the Autavia series are no longer the previous chronographs, but the design of the big three-pin design, the wide sword-shaped needle, the calendar opening window instead of the 6 o’clock position, and 60 minutes. The bi-directional rotating bezel has an enlarged crown. If the Autavia in the 1960s was still a racing watch, the shape of the Autavia is now biased towards the pilot’s watch and even the diving watch. It is a pity that the waterproof depth is only 100 meters, and it is not very swatch for diving.
In addition, these 7 watches also played with flowers and materials. The case is made of stainless steel and bronze. The bezel is made of ceramic. The dial is available in blue, black, gray, brown and green with a gradient effect.
The back of the watch is made of titanium and is printed with a pattern of propellers and tires, symbolizing the flight watch and the racing watch.
Finally, the Autavia collection is equipped with a variety of straps, and the straps of each watch are interchangeable. It includes calf leather belts, steel belts and NATO belts in various colors. The wearer can change the strap at any time.
The time to market is still unclear, and the price is around 30,000 yuan. It is said that there will be no limit.
From this series, you can see three trends:
- Technology. Isograph carbon composite hairspring is one of the rare technological innovations at this exhibition. On the momentum, Defy Inventor seems to be bigger than it is, and the degree of innovation is higher. However, the mass production capacity of the watch is not strong, and the price is more than 100,000 yuan, and it is still from the civilian population. A little distance; TAG Heuer has set the price at 30,000 yuan and does not seem to be limited (the price of this watchis not limited), which means its mass production capacity Very strong. Looking at the history of human industry, we can know whether new technology can be popularized. The final key is whether it can break through the barrier of “low-cost mass production”. From this perspective, TAG Heuer’s Isograph carbon composite hairspring is expected to be widely popularized in the private sector. , bringing a new breath to the bezel
- Material. In addition to the steel shell, the Autavia series also uses a bronze shell. I believe that everyone is familiar with copper shells recently, and more and more brands use this material. I estimate that in the recent period, the trend of bronze watches will not decline, but will become more and more prosperous.
- tiger tag Heuer is the mainstay of this series and I found that although it is called Octavia it is actually biased towards the flight watch style. it should be known that tag Heuer has always been the mainstay of the sports culture. there are not many hunters for this area of the pilot watch. this time it shows a strong desire to march into the field of flight watches. it is expected that the brand will have more pilots in the future so everyone will wait and see. after this batch of new products came out there was no dispute in the middle of the watch. some people like its design and some people think that the storage is too low or the price is high. what do you think？